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FACULTY PROFILE

Teachers
Dr. J. PREMILA
Assistant Professor
Department of Commerce (Self)
Academic Qualifications
  •   Ph.D. Commerce
    Year of Passing : 2017

     Madurai Kamaraj University, Madurai

  •   PGDCA
    Year of Passing : 2019

     Madurai Kamaraj University, Madurai

  •   M.Phil. Commerce
    Year of Passing : 2008

     V.V.Vanniaperumal College for Women, Virudhunagar

  •   M.Com.
    Year of Passing : 2007

     V.V.Vanniaperumal College for Women, Virudhunagar

Dr. J. PREMILA, M.Com., M.Phil., PGDCA., Ph.D.,
Assistant Professor, Department of Commerce (Self)
premila@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 15 years, 6 months
Research Area
Business Environment
Journal Publication
Premila, J & Selvarani, K (2014). Inclusion of Social Services – A Motive of Small Scale Enterprises, Multidisciplinary Research Journal of VVV College, Vol:2(1), Issue , August 2014 ISSN: 2347-3967
Premila, J & Selvarani, K (2015). Challenges of Small Scale Enterprises in Online Payment System, College Sadhana –Journal of Bloomers of Research, Vol: 2, No: 1(A), December 2015, ISSN:0974-6838
Premila, J (2019).The effect of E-CRM on Customer Satisfaction : An Empirical Study, IJAEMA Journal, Volume XI , Issue IX, September 2019, ISSN: 0886-9367, Impact Factor 6.3
Premila J. and Jeya priya D (2023), Cost control Techniques of Medium Scale Units in Virudhunagar District. South India Journal of Social Sciences, UGC Care Approved, Group I, Bi-Annual Journal, January –June 2023, ISSN: 0972-8945
Premila J (2023), A Study on marketing mix strategies on Health Care Services in a Sunil Acupuncture Hospital. South India Journal of Social Sciences, UGC Care Approved, Group I, Bi-Annual Journal, January – June 2023, ISSN: 0972-8945
Paper Presentation
Premila J. 2006. E- Communication, E- Application in Business, Lady Doak College, Madurai
Premila J, 2007, VAT- Its impact on Prices, VAT- Its impact on Prices, V.V.Vanniaperumal College for Women , Virudhunagar
Premila J. 2007, Effectiveness of the Performance of SSI’s in India, Emerging Trends in Functional Management in Co-operative sector in India, Dept. of Business Administration, Sourashtra College, Madurai
Premila J, 2008, Emerging Trends in Retail Business in India, Impact of Globalisation on Indian Business & Culture, Dept. of Business Administration & Suadeshi Academic Council, Mannar Thirumalai Naicker College, Madurai
Premila J, 2008, Necessity of Training for the Insurance Agents, Recent Trends in services Marketing in India, Dept. of Commerce, Rev. Jacob Memorial Christian College, Ambilikkai
Premila J, 2008, India in the era of Globalization, Globalisation : Prospects & Problems , Dept. of Economics, Sourashtra College, Madurai
Premila J, 2008, Impact of Globalisation on Retailing, Impact of Globalisation on Industry & Commerce, Dept of Commerce & Research Centre, Sourashtra College, Madurai
Premila J, 2008, Problems and prospective of Readymade Jewels Retailers, Globalisation – Impact Challenges & Opportunities, St.Joseph’s College of Arts and Science, Cuddalore, Department of Commerce & Economics
Premila J, 2008, Attitude of Customer towards Banking service, Emerging Trends in Banking & Insurance sectors, Research Centre in Commerce, Women’s Christian College, Nagercoil
Premila J, 2008, A study on trading practices of electrical goods retailers, Social Sciences, SCOTT Research forum (SRF) SCOTT Christian College, Nagercoil
Premila J, 2008, A study on trading practices of electrical goods retailers, First International Conference of SRF - Part 3- Social Sciences, SCOTT Research forum (SRF), SCOTT Christian College, Nagercoil, ISBN :978-81-909710-4-1
Premila J, 2008, Rights of consumer in Insurance schemes and information Act 2005, Human Rights Advocacy and Training, Dept. of Commerce, V.H.N.S.N. College, Virudhunagar
Premila J, 2008, Ways and means of Quality enhancement in Higher Education, Quality Sustenance in higher Education through Accreditator, IQAC , V.H.N.S.N. College, Virudhunagar
Premila J, 2010, Mass media Advertisement and its impact on consumers, Globalisation and Consumer Protection- Challenges and Strategies, Kalasalingam University, Krishnankoil
Premila J, 2010, A Study on Customer service of a Government Venture in the present Scenario, All India Conference of KAAS, Volume II, Social Sciences, S.T.Hindu College, Nagercoil, ISBN: 978-81-909710-8-9
Premila J, 2010, A Study on Customer service of a Government Venture in the present Scenario, Social Sciences, S.T.Hindu College, Nagercoil.
Premila J, 2011, Women Entrepreneurship and Challenging role of Women, Women Entrepreneurs – Challenges and Opportunities, S.V.N College, Madurai
Premila J, 2011, Workforce Satisfaction of Women in the Educational Institution, Corporate Social Responsibility and Sustainable development, Department of Rural Industries and Management
Premila J, 2011, E-Commerce Readiness for SME’s in developing countries, Challenges of Commerce Education in the 21st Century, Department of Commerce, V.V.Vanniaperumal College for Women, Virudhunagar
Premila J, 2011, Social Responsibility of SME’s – A theoretical framework, Commerce, Student Faculty Research Forum, V.V.Vanniaperumal College for Women , Virudhunagar
Premila J, 2012, A Study on Social Responsibility of SMEs with special reference to service Quality Perception, Financial Markets: Issues and Challenges (FIM IC – 2012), Department Of Commerce and Financial Studies and SMART Journal of Business Management Studies
Premila J, 2012, A Study on Social Services of SME’s towards workers, Change Ahead, Department of E- Commerce, VHNSN College, Virudhunagar, ISBN: 978-93-81723-05-0
Premila J, 2012, A Study on Social Services of SME’s towards workers, Shifting Paradigms of Business, Department of Commerce, VHNSN College, Virudhunagar
Premila J, 2013, Problems faced by the SMEs in adoption of ICT in India, Use of ICT by MSMEs, Department of Commerce, VHNSN College, Virudhunagar, ISBN: 978-93-81723-12-8
Premila J, 2013, Problems faced by the SMEs in adoption of ICT in India, Use of ICT by MSMEs, Department of Commerce, VHNSN College, Virudhunagar
Premila J, 2013, Consumer Perception towards Honda Activa Two Wheeler in Virudhunagar, Global trade vision 2020- Issues and Strategies in the Current Scenario, PG Department of Commerce (Finance), Sri Kaliswari College, Sivakasi, ISBN: 978-93-80530-54-3
Premila J, 2013, Consumer Perception towards Honda Activa Two Wheeler in Virudhunagar, Global trade vision 2020- Issues and Strategies in the Current Scenario, PG Department of Commerce (Finance), Sri Kaliswari College, Sivakasi
Premila J, 2013, Customer Satisfaction: Customer Relationship Management in Automobile Agencies, Emerging Trends of E-Commerce, Department of E-Commerce, VHNSN College, Virudhunagar, ISBN: 978-93-81723-10-4
Premila J, 2013, Customer Satisfaction: Customer Relationship Management in Automobile Agencies, Emerging Trends of E-Commerce in the Global business Scenario, Department of E-Commerce, VHNSN College, Virudhunagar
Premila J, 2014, Social Services – A tool for the growth of Small Scale Enterprises, Disaster Management and Corporate Social Responsibility in India, Mannar Thirumalai Naicker College, Madurai
Premila J, 2015, Challenges of small scale enterprises in online payment system, Conference on ‘Strategies for Sustainable growth of E-Commerce, VHNSN College, Virudhunagar
Premila J, 2016, Social responsibility of Small Scale Enterprises, Make in India- Inititatives, Ideas & Challenges, VHNSN College, Virudhunagar, ISBN: 978-93-81723-54-8
Premila J, 2016, Social responsibility of Small Scale Enterprises, Conference on ‘Make in India- Inititatives, Ideas & Challenges’, VHNSN College, Virudhunagar
Premila J, 2018, Skill Development Model in India and China, Transfromation of Youth – A Lead to Skilled and Developed India, VHNSN College, Virudhunagar, ISBN : 978-93-81723-81-4
Premila J, 2018, Skill Development Model in India and China, Transfromation of Youth – A Lead to Skilled and Developed India, VHNSN College, Virudhunagar
Premila J, 2019, Impact of NPTEL online course among students of V.V.Vanniaperumal College for Women, Virudhunagar, Trajectory of transformation in Rural Indian Youth : From Techno-illiterates to techcrafts for actualizing skill India, Department of Commerce, V.V.Vanniaperumal College for Women , Virudhunagar, ISBN: 978-81-935892-3-6
Premila J, 2019, Impact of NPTEL online course among students of V.V.Vanniaperumal College for Women, Virudhunagar, Trajectory of transformation in Rural Indian Youth : From Techno-illiterates to techcrafts for actualizing skill India, Department of Commerce, V.V.Vanniaperumal College for Women, Virudhunagar
Premila J, 2019, The effect of E-CRM on Customer Satisfaction : An Empirical Study, Futuristic Vision in functional Management for Global Green Economy, V.V.Vanniaperumal College for Women, Virudhunagar
Premila J, 2019, The effect of E-CRM on Customer Satisfaction : An Empirical Study, Futuristic Vision in functional Management for Global Green Economy, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-935892-6-7
Premila J, 2021, A Study on Customer Awareness towards Digital Banking Services with Special Reference to Tamilnad Mercantile Bank, Virudhunagar, Digi Transformation: A Strategic Resurgence of Pandemic for Indian Banks, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-956419-1-8
Premila J, 2021, A Study on Customer Awareness towards Digital Banking Services with Special Referenc e to Tamilnad Mercantil e Bank, Virudhunagar, Digi Transformat ion: A Strategic Resurgence of Pandemic for Indian Banks, V.V.Vanniaperumal College for Women, Virudhunagar
Premila J, 2022, Workers Participation in Management in Micro, Small and Medium Enterpris es, Human Resource Strategies: Paradigm Shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-956419-2-5
Premila J, 2022, Workers Participation in Management in Micro, Small and Medium Enterprises, Human Resource Strategies: Paradigm Shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar
Premila J, 2022, Innovative Marketing Strategies In Indian Banking Sector – A Review, Innovative, Multidisciplinary and Contemporary Perspectives and Practices in Commerce and Management, Department of Commerce, Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi
Premila J, 2023, Cost Control Techniques of Medium Scale Units In Virudhunagar District, Dynamics of Cost Excellence, Department of Commerce (Professional Accounting) V.V.Vanniaperumal College for Women, Virudhunagar
Premila J. and Jeya priya D (2023), Cost control Techniques of Medium Scale Units in Virudhunagar District
Premila J (2023), A Study on marketing mix strategies on Health Care Services in a Sunil Acupuncture Hospital
Courses taught at UG level
Partnership Accounting
Strategic Management
Company Accounts
Santhaiyyiyal - II
Business Communication
Management Accounting
Cost Accounting
Business Statistics
Portfolio Management
Financial Accounting - I & II
E-Commerce
Tally Lab
Ms Office Lab
E-Commerce Practical
Awards / Recognitions / Achievements
Gold medal in B.Com (All the parts put together)
Kamarajar Award from Rotary Club of Virudhunagar