| | Balasaraswathi, G. 2010, Attitude of consumer towards Readymade Masala powder products, Sales Promotional Strategies of MSME’s, V.H.N.S.N. College, Virudhunagar, ISBN: 978-81-910426-5-8 |
| | Balasaraswathi, G.(2010). Attitude of consumer towards Readymade masala powder products, Sales Promotional Strategies of MSME s, V.H.N.S.N. College, Virudhunagar |
| | Balasaraswathi, G.(2011). Inclusive Growth of Road transport Undertakings in Tamilnadu, Micro Finance - A Tool to Eradicate Poverty, S.V.N.College, Madurai |
| | Balasaraswathi, G.(2011). Enhancing E-commerce Education for a better Future, Challenges of Commerce Education in the Twenty First Century, V.V.Vanniaperumal College for Women, Virudhunagar |
| | Balasaraswathi, G. 2012, Attitude of passengers towards omnibus services, Emerging Trends in Commerce and Management: Challenges and Strategies in the Global Scenario, Sri Kaliswari College, Sivakasi, ISBN: 978-93-80530-42-0 |
| | Balasaraswathi, G.(2012). Attitude of passengers towards omnibus services, Emerging Trends in Commerce and Management: Challenges and Strategies in the Global Scenario, Sri Kaliswari College, Sivakasi |
| | Balasaraswathi, G. 2012, Promoting online booking of tickets in omnibuses- the need of the hour, Change Ahead, V.H.N.S.N. College, Virudhunagar, ISBN: 978-93-81723-05-0 |
| | Balasaraswathi, G. 2012, Promoting online booking of tickets in omnibuses- the need of the hour, Change Ahead, V.H.N.S.N. College, Virudhunagar |
| | Balasaraswathi, G. 2013, Challenges in providing safety measures for passengers in omnibuses, Global Trade Vision-2020, Sri Kaliswari College, Sivakasi, ISBN: 978-93-80530-54-3 |
| | Balasaraswathi, G.(2013). Challenges in providing safety measures for passengers in omnibuses, Global Trade Vision-2020, Sri Kaliswari College, Virudhunagar |
| | Balasaraswathi, G. 2013, Job Satisfaction of employees: A study with special reference to omnibus services, Second International Conference of KAAS- 2013, Sree Ayyappa College for Women, Nagarcoil, ISBN: 978-93-81658-07-9 |
| | Balasaraswathi, G.(2013). Job Satisfaction of employees: A study with special reference to omnibus services, Second International Conference of KAAS- 2013, Sree Ayyappa College for Women, Nagarcoil |
| | Balasaraswathi, G. 2013, Retention Strategies for Customer Relationship Management in Omnibus Services, Customer Relationship Management in the Present Scenario, ISBN: 978-81-923976-1-0 |
| | Balasaraswathi, G.(2015). Direct Tax Reforms and Income Tax Administration in India, Tax reforms in India : Opportunities & Challenges, Sri Kaliswari College Sivakasi |
| | Balasaraswathi, G. 2015, Marketing Management Strategies of Omni Bus Operators, Innovative Practices in Functional Management, V.H.N.S.N College, Virudhunagar, ISBN:978-93-81723-47-0 |
| | Balasaraswathi, G.(2015). Marketing Management Strategies of Omni Bus Operators, Innovative Practices in Functional Management, V.H.N.S.N College, Virudhunagar |
| | Balasaraswathi, G. 2019, Digital India: A Study on PradhanMantriGramin Digital SakshartaAbhiyan Scheme, National Conference on - Trajectory Transformation in Rural Indian Youth: “From Techno-Illiterates to Technocrats for Actualising skill India”, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-935892-3-6 |
| | Balasaraswathi, G. (2019). Digital India: A Study on Pradhan Mantri Gramin Digital Saksharta Abhiyan Scheme, National Conference on - Trajectory Transformation in Rural Indian Youth: “From Techno-Illiterates to Technocrats for Actualising skill India”, V.V.Vanniaperumal College for Women, Virudhunagar |
| | Balasaraswathi, G. (2019). Green Marketing: Attitude of the Consumers towards buying of green products with special reference to Virudhunagar district, Dimensions of Innovative Business Practices – Discerning New Perspectives, St. Joseph’s College of Arts and Science for Women, Hosur |
| | Balasaraswathi, G. 2019, Stress Management Among Higher Secondary School Teachers in Virudhunagar District, International conference on Futuristic Vision in Functional management for global green economy, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-935892-6-7 |
| | Balasaraswathi, G. (2019). Stress Management Among Higher Secondary School Teachers in Virudhunagar District, Futuristic Vision in Functional management for global green economy, V.V.Vanniaperumal College for Women, Virudhunagar |
| | Balasaraswathi, G. (2021). A Study on Issues influencing Ethical Decision Making in Marketing, Phoniex, Department of MBA, V.V.Vanniaperumal College for women, Virudhunagar |
| | Balasaraswathi, G. 2022, A Study on Stress Management among IT Professionals, International Virtual Conference on Human Resource Strategies : Paradigm Shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-956419-2-5 |
| | Balasaraswathi, G. (2022). A Study on Stress Management among IT Professionals, Human Resource Strategies : Paradigm Shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar |
| | Balasaraswathi, G. \(2023). Cost Reduction Strategy in Marketing, Dynamics of Cost Excellence, V.V.Vanniaperumal College for Women, Virudhunagar |
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