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FACULTY PROFILE

Teachers
Dr. CMA A. ARUNA DEVI
Assistant Professor and Head
Department of Commerce (Professional Accounting)
Academic Qualifications
  •   Ph.D. Commerce
    Year of Passing : 2012

     Madurai Kamaraj University, Madurai

  •   CMA
    Year of Passing : 2022

     The Institute of Cost Accountants of India

  •   PGDCA
    Year of Passing : 2013

     Alagappa University, Karaikudi

  •   MBA
    Year of Passing : 2014

     Alagappa University, Karaikudi

  •   M.Phil.
    Year of Passing : 2004

     Madurai Kamaraj University, Madurai

  •   M.Com.
    Year of Passing : 1995

     Osmania University

Eligibility
  • NET
    Year of Passing : 2012

     UGC

  • APSET
    Year of Passing : 2012

     Government of Andhra Pradesh

Dr. CMA A. ARUNA DEVI, M.Com., M.Phil., PGDCA., MBA., ACMA., Ph.D.,
Assistant Professor and Head, Department of Commerce (Professional Accounting)
arunadevi@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 23 years, 10 months
Research Area
Banking
Research Projects
An Impact of Artificial Intelligence and Blockchain Technology on the Accounting Profession in Virudhunagar and Madurai Districts, V.V.Vanniaperumal
College Managing Board, Principal Investigator, Ongoing
Revamping Brick and Mortar Stores in Semi Urban Stores in Semi Urban Market using E-commerce Platform, V.V. Vanniaperumal College Managing Board, Principal Investigator, Completed
Books published
Banking Technology, 978-81-234-1819-3, 2019, New Century Publications Pvt. Ltd., Chennai
Chapters published
K.S. Jeyalakshmi, B. Subashini, A. Aruna Devi. Perception of Academicians on the Role of Artificial Intelligence in the Accounting Profession, Proceedings of the National Conference on "Emerging Trends in Business & Technology", HKBK Degree College, Bengaluru (May 2023), Shri Research Paper Publication, ISBN: 978 -81-963044-0-9
Journal Publication
Aruna Devi, A (2015). Performance of Distance Education Institutes in Tamilnadu and Andra Pradesh – A Comparative Study, Multidisciplinary Research journal of VVV College, Vol. III, Number 1, September 2015, ISSN: 2347-3967
Aruna Devi, A (2016). College Sadhana-Journal for Bloomers of Research International Conference on ‘Performance of Prime Minister’s Mudra Yojana Scheme’, Vol. 9, No1(A), August 2016, ISSN: 0974-6838
Aruna Devi, A (2018). Banking Sector in India – Study on Existing and Evolving Technologies MASIVJ, Vol. 4, Special Issue 1, September 2018, ISSN: 2454-4558
Aruna Devi, A (2019). Responsibility of consumers of Virudhunagar District towards Green Economy UGC listed The international journal of analytical and experimental modal analysis, Vol. XI, Issue X, September 2019, ISO : 7021-2008, ISSN: 0886-9367
Aruna Devi, A. & Subashini, B. (2022). Innovative Marketing Practices of Clothing Stores in VUCA World, Journal of the Asiatic Society of Mumbai, Vol. XCV, No. 2, 2022, ISSN: 0972-0766
Aruna Devi, A. & Subashini, B. (2022). Attitude of Customer towards Trend of Purchase PostPandemic in Retail Stores, Journal of the Oriental Institute, Vol. 71, Issue 01, No. 10, 2022, pp. 103-112, ISSN: 0030-5324
Paper Presentation
Aruna Devi A, 2005, Online shopping – The safety measures, National Conference on– Recent trends in Commerce education and research, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2005, Brand preference of Two wheeler buyers, National Conference on – Recent trends in Commerce education and research, V.V.Vanniaperumal College for Women, Virudhunagar
Rama A, Shanthi R & Aruna Devi A, 2006, Bank Employees AttitudeTowards Changing Banking Scenario, National Seminar on – Banking and Finance, Sri Kaliswari College, Sivakasi
Rama A & Aruna Devi A, 2006, Impact of electronic banking on rural economy, Inter National Conference on – Global Business and Policy Modeling, Adaikalamatha institute of management, Tanjore
Rama A & Aruna Devi A, 2006, Impact of IT on customer service in Banks, Seminar on- Impact of IT in Banks, Fatima College, Madurai
Shanthi R & Aruna Devi A, 2007, VAT to Its impact on the price of PVC FILM RIGID, National Seminar on –Value Added Tax, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2007, Academic Freedom to Fundamental need for Quality education, National Seminar on –Quality and Excellence- The Prime Mantras of Higher Education, V.V.Vanniaperumal College for Women, Virudhunagar
Rama A & Aruna Devi A, 2008, ATM cum DEBIT cards – A key driver in E- Banking channels, Inter National Conference on Changing Role of Banks – A Global Perspective, Karpagam Arts and science College, Coimbatore
Rama A & Aruna Devi A, 2008, Attitude of persons with disabilities towards states social security services, National Workshop on –Human Rights Advocacy and Training, VHNSN College, Virudhunagar
Aruna Devi A, 2008, Marching towards the full scale deployment of ICT in higher education, National Seminar on – Quality Sustenance in Higher Education through Accreditation, VHNSN College, Virudhunagar
Rama A & Aruna Devi A, 2008, Customers’ perceptions towards E- Banking services, Inter National Conference on–KAAS, Women’s Christian College, Nagercoil
Rama A and Aruna Devi A, 2009, Attitude of Employees Towards Information Technology services in Banks in Virudhunagar District, National Workshop – Research Methodology for Researchers in Commerce – Management, SFR college, Sivakasi
Rama A, Shanthi R & Aruna Devi A, 2009, Savings Scheme in Post Offices and Banks - A Comparative Study, National Conference-KAAS, Holy Cross College , Nagercoil
Rama A, Shanthi R & Aruna Devi A, 2009, Savings Schemes in Post Offices and Banks – A Comparative Study, Research papers – Fifth All India Conference of KAAS, ISBN: 978-81-909710-0-3
Rama A & Aruna Devi A, 2010, Technology in Banks – Security measures to protect the customers, Inter National Conference on Globalization and Consumer protection, Kalasalingam University, Krishnankoil
Rama A & Aruna Devi A, 2010, AAM AADMI – Target Group of Banks for Inclusive growth, Inter National Conference on- Global Business : Challenges and Opportunities in the Present Scenario, Sri Kaliswari College, Sivakasi
Rama A & Aruna Devi A, 2010, Customers’ attitude towards Innovative Practices of Banks in Virudhunagar District, National Seminar- Contemporary Practices in Finance and HRM, VHNSN College, Virudhunagar
Rama A & Aruna Devi A, 2010, Impact of Information Technology on Bank employees’ Attitude, National Seminar –Research Methodology in Social Science, VHNSN College, Virudhunagar
Rama A & Aruna Devi A, 2010, Impact of Information Technology on Bank employees’ Attitude, Research Methodology in Social Science, ISBN: 978-81-910126-1-0
Rama A & Aruna Devi A, 2011, Implementation of IT Services to Attitudinal Changes among Bank Employees, National Seminar – Emerging Dimensions of the Banking Sector in Global Scenario”, MS University, Tirunelveli
Aruna Devi A, 2011, Commerce Education – A means to hatch out Financial advisors, National Seminar – Challenges of Commerce Education in 21st Century”, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2011, Women Customers’ Perception towards un Organized Retail Kirana Stores in Virudhunagar District, National Seminar-Retail Marketing in India: Trends and Challenges, Mannar Tirumalai Nayakkar College, Madurai
Aruna Devi A, 2011, Women Customers’ Perception towards un Organized Retail Kirana Stores in Virudhunagar District, Retail Marketing in India: Trends and Challenges, ISBN: 978-93-80657-50-9
Aruna Devi A, 2011, Inter-National HRM, Research Forum – Multi Disciplinary, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2012, Awareness among Customers in Virudhunagar District towards Impact of FDI in retail sector, National Seminar – Current Scenario of Indian Retail Sector, Madurai SivakasiNadars Pioneer Meenakshi Women’s National College, Poovanthi
Aruna Devi A, 2012, Expectations of Women Customers towards organized retail stores in Virudhunagar District, National Seminar – Foreign Direct Investment in Retail Industry in India – Boon or Bane, St. Xavier’s College, Palayamkottai
Aruna Devi A, 2012, Expectations of Women Customers towards Organised Retail Stores in Virudhunagar District, Foreign Direct Investment in Retail Industry in India – Boon or Bane, ISBN: 978-93-5067-214-3
Aruna Devi A, 2012, Technology Literacy of college Teachers –the Need of the hour, National Seminar –Innovative Strategies for Teaching, Learning and Evaluation, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2013, Challenges in Marketing of Financial services at Global level, International Conference on – Global Trade Vision 2020- Issues and Strategies in the Current Scenario”, Sri Kaliswari College, Sivakasi
Aruna Devi A, 2013, Corporate Houses in Banking Sector, National Seminar- Emerging Trends in Banking Industry, St.Xavier’s College, Palayamkottai
Aruna Devi A, 2013, Corporate Houses in Banking Sector, Emerging Trends in Banking Industry, ISBN: 978-81-923975-5-9
Aruna Devi A, 2015, Parental Care on their Children in usage of Social Networking Sites, National Seminar- Interdisciplinary- Student Faculty Research Forum, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2015, Role of Indian banks in Societal Development, National Seminar- Strategies for Sustainable Development Practice in Indian Industries, Sri Kaliswari College, Sivakasi
Aruna Devi A, 2015, Role of Indian Banks in Societal Development, Strategies for Sustainable Development Practice in Indian Industries, ISBN: 978-81-930024-2-1
Aruna Devi A, 2015, Progress of MSME- Development Institutes in India, National Seminar – Current Scenario in Micro, Small and Medium Enterprises (MSMEs), SadakathullahAppa College
Aruna Devi A, 2015, Progress of MSME- Development Institutes in India, Current Scenario in Micro, Small and Medium Enterprises (MSMEs), ISBN: 978-93-806579-5-0
Aruna Devi A, 2015, Goods and Service Tax Implications in Various Countries’, National Conference on ‘Tax Reforms in India – Opportunities and challenges’, Sri Kaliswari College, Sivakasi
Aruna Devi A, 2015, Goods and Service Tax Implications in Various Countries’, ‘Tax Reforms in India – Opportunities and challenges’, ISBN: 978-81-930044-5-2
Aruna Devi A, 2016, Performance of Prime Minister’s Mudra Yojana Scheme, International Conference on ‘Make In India –Initiatives, Ideas & challenges’, VHNSN College, Virudhunagar
Aruna Devi A, 2017, Women education : An impetus to the process of Women Empowerment, UGC Sponsor National Level seminar, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2017, Green Banking initiatives adopted by banks in Virudhunagar District, National level Seminar on ;Demonetization and green Banking’, Government Arts and Science College, Sivakasi
Aruna Devi A, 2018, Banking Sector in India – Study on Existing and Evolving Technologies, International Conference on “Emerging Trends in Banking Sector”, Madurai Sivakasi Nadar Pioneer Meenakshi Women’s College, Madurai
Aruna Devi A, 2019, Skill Gaps in Commerce Graduates at various stages of employment, National Conference on – Trajectory Transformation in Rural Indian Youth: “From Techno-Illiterates to Technocrats for Actualising skill India”, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2019, Skill Gaps in Commerce Graduates at various stages of employment, National Conference on - Trajectory Transformation in Rural Indian Youth: “From Techno-Illiterates to Technocrats for Actualising skill India”, ISBN: 978-81-935892-3-6
Aruna Devi A, 2019, Corporate social Responsibility Activities of Bazaar shops in Virudhunagar, National Level Conference on Sustainable Development through CSR Practices in Indian Industries, Sri Kaliswari College, Sivakasi
Aruna Devi A, 2019, Attitude of Selling Agents towards selling agency business of Multi level marketing companies, International level Conference on Dimensions of Innovative Business Practices – Discerning New Perspectives, St. Joseph’s College of Arts and Science for Women, Hosur
Aruna Devi A, 2019, Responsibility of consumers of Virudhunagar District towards Green Economy, International level conference on Futuristic Vision in Functional management for Global Green Economy, V.V.Vanniaperumal College for Women, Virudhunagar
Aruna Devi A, 2019, Responsibility of consumers of Virudhunagar district towards green economy, Futuristic Vision in Functional management for global green economy, ISBN: 978-81-935892-6-7
Aruna Devi A, 2021, Role of Indian Banks in Reviving Retail Stores Post Pandemic, National Virtual Conference on Digi Transformation : A Strategic Resurgence of Pandemic For Indian Banks, V.V.Vanniaperumal College for Women, Virudhunagar, 24.09.2021, ISBN: 978-81-956419-1-8
Aruna Devi A, Subashini B, 2021, Revamping Brick and Mortar Grocery Stores using E Commerce Platform, International e-Conference on The Digital Transformation in Business Re-Engineering: Post Pandemic Era of Industry 5.0, Institute of Business Management and Rural Development, Ahmednagar, 26.08.2021 - 27.08.2021
Aruna Devi A, Subashini B, 2021, Innovative Marketing Practices of Clothing Stores in VUCA World, A two day virtual International Conference on Innovatinve Business Practices and Sustainability in VUCA World, Department of Accounting & Finance, Dwaraka Doss Goverdhan Doss Vaishnav College, Arumbakkam, Chennai, 13.12.2021 - 14.12.2021
Aruna Devi A. & Subashini B, 2022, Attitude of Customer towards Trend of Purchase Post Pandemic in Retail Stores, Two Day virtual International Conference on Recent Advances in Sustainable Practices, Social Innovations and Entrepreneurship, University of Madras & Department of Commerce, Shri Krishnaswamy College for Women, Anna Nagar, Chennai, 17.02.2022 - 18.02.2022
Rama A & Aruna Devi A, 2022, Artificial Intelligence- A Threat to Chartered Accountancy Profession, International - Human Resource Strategies: Paradigm Shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar
Rama A & Aruna Devi A, 2022, Artificial Intelligence- A Threat to Chartered Accountancy Profession, Human Resource Strategies: Paradigm Shift in the Globalised Scenario, ISBN: 978-81-956419-2-5
Aruna Devi A & Subashini B, 2022, Attitude of Customers towards Trend of Purchase Post Pandemic in Retail Stores, International Conference on Recent Advances in Sustainable Practices, Social Innovations and Entrepreneurship, Shri Krishnaswamy College for Women, Anna Nagar, Chennai, 17.02.2022 - 18.02.2022
Aruna Devi A, 2023, Cost Reduction Strategies of Chinese Mobile Companies, National – Dynamics of Cost Excellence, V.V.V.College in collaboration with The Institute of Cost Accountants of India, Madurai Chapter, Madurai
Aruna Devi A, Subashini B, Jeyalakshmi, K.S. 2023, Impact of Artificial Intelligence on Accounting Profession, National Conference on Emerging Issues in Service Sectors (NESS-2023), Government Arts and Science College, Sivakasi, 06.04.2023
Jeyalakshmi K.S, Subashini B., Aruna Devi A. 2023, Perception of Academicians on the Role of Artificial Intelligence in the Accounting Profession, National Conference on Emerging Trends in Business & Technology, HKBK Degree College, Bengaluru, 27.05.2023
B. Subashini, K.S. Jeyalakshmi, A. Aruna Devi. 2023, Perception of Clients on Digital Transformation of Accounting, II International Conference on Engineering, Social Sciences and Management ((ICESSM-2023), Sri Balaji College of Engineering and Technology, Jaipur, India, 22.06.2023
K.S. Jeyalakshmi, B. Subashini, A. Aruna Devi. 2023, Need for development of Artificial Intelligence integrated skills among existing and future Accounting Professionals, National Seminar on Preparing HR for future AI-Driven Skills Development and Training Initiatives, Marudhar Kesari Jain College for Women, Vaniyambadi, Tirupattur District, 19.10.2023 – 20.10.2023
Courses taught at UG level
Financial Accounting
Marketing
Cost Accounting
Income Tax
Business Mathematics
Business Economics
Business Statistics
Goods and Services Tax
Accounting Standards
Managment Accounting
Company Accounts
Banking Theory Law and Practice
Principles of Management
MS Office
Accounting Software Lab
Courses taught at PG level
Financial Management and Accounting (MCA)
Membership in Professional Bodies
Associate member in The Institute of Cost Accountants of India
Life Member in All India Tax Payer's Association
Awards / Recognitions / Achievements
Subject Expert, Board of Studies of the Department of Commerce (Professional Accounting), ANJA College, Sivakasi (2019 - 2021)
Subject Expert, Board of Studies of the Department of Commerce (Professional Accounting), The Standard Fireworks Rajaratnam College, Sivakasi (2020 - 2022)
Subject Expert, Board of Studies of the Certificate and Diploma Courses, The Standard Fireworks Rajaratnam College, Sivakasi (2022 - 2023)