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FACULTY PROFILE

Teachers
Dr. P. SRIDEVI
Assistant Professor
Department of Commerce (Computer Applications)
Academic Qualifications
  •   Ph.D. Commerce
    Year of Passing : 2015

     Madurai Kamaraj University, Madurai

  •   M.Phil. Commerce
    Year of Passing : 2010

     Madurai Kamaraj University, Madurai

  •   M.Com.
    Year of Passing : 2009

     Madurai Kamaraj University, Madurai

Dr. P. SRIDEVI, M.Com., M.Phil., Ph.D.,
Assistant Professor, Department of Commerce (Computer Applications)
sridevi@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 14 years, 5 months
Research Area
Services Marketing
Journal Publication
Sridevi P, and Banumathy S. “Gap Analysis: Customer Expectations and Perceptions in Service Quality of DTH Services”, Multidisciplinary Research Journal of VVV College February 2015, 481-485, ISSN: 2347-3967
Shanthameena V and Sridevi P. “Consumer Perception and Awareness Towards E-Bike – A Study with Reference to Virudhunagar”, The International Journal of Analytical and Experimental Modal, September 2019, 452-458, ISSN: 0886-9367
Paper Presentation
Sridevi P, 2010, Indian Family Values And its Impacts on Business, Indian Business and Management models, V.V.Vanniaperumal College for Women, Virudhunagar
Sridevi P, 2010, Impact on Television Advertisement Among Children Related to Food Products, Sales Promotional strategies of MSME’s,VHNSN College, Virudhunagar, ISBN: 978-81-910426-5-8
Sridevi P, 2011, Issues and Challenges in updating Professional Course in Commerce Education, Challenges in Commerce Education, V.V.Vanniaperumal College for Women, Virudhunagar
Sridevi P, 2011, Issues and Challenges in updating Professional Course in Commerce Education, Challenges in Commerce Education, V.V.Vanniaperumal College for Women, Virudhunagar
Sridevi P, 2011, Growth in Nokia in Indian Retail Business, Emerging trends in functional management, V.V.Vanniaperumal College for Women, Virudhunagar
Sridevi P, 2012, Changing The Pattern of Women Consumer Behaviour with Advent of Large for Format Retail Outlet, Current scenario of Indian retail sector, Madurai Sivakasi Nadar Pioneer Meenakshi Women College, Sivakasi
Sridevi P, 2012, Customer Relationship Management in Direct-To-Home television (DTH) services, Customer Relationship Management, S.T.Hindu College, Nagercoil, ISBN:978-81-921442-1-4
Sridevi P, 2012,Customer’s Satisfaction towards Direct-To-Home Television (DTH) Services, Shifting Paradigms of Business, V.H.N.S.N. College, ISBN:978-93-81723-05-0
Sridevi P, 2013, Tamil Nadu Arasu Cable TV services: A platform for technology convergence in rural area, Configuring ICT towards rural India, V.H.N.S.N. College Virudhunagar, ISBN:978-93-81723-12-8
Sridevi P, 2013, Health Insurance, Conference on Financial service-issues and challenges, PKR Arts College for Women, Gobichetipalayam
Sridevi P, 2013, Cable TV and DTH services: Challenging and Competing platform for Sustainability, Global trade vision 2020, Sri Kaliswari College, Sivakasi, ISBN:978-93-80530-54-3
Sridevi P, 2013, Service Quality Perception of Subscribers about the DTH Services, Second International conference of KAAS 2013, Sree Ayyappa College for Women, Kanniyakumari, ISBN:978-93-81658-07-9
Sridevi P, 2019, Initiatives of Educational Institutions for Developing Entrepreneurial Skills, Trajectory Transformation in Rural Indian Youth: From Techno-Illiterates to Technocrats for Actualising skill India, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN:978-81-935892-3-6
Sridevi P, 2019, Consumer perception and awareness towards e-bike- a study with Reference to virudhunagar, The International journal of analytical and experimental modal analysis, V.V.Vanniaperumal College for Women, Virudhunagar, ISSN: 0886-9367
Sridevi P, 2021, Digital Payment and Customer Experience during Pandemic Covid-19, Digi Transformation: A Strategic Resurgence for Pandemic for Indian Banks, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN:978-81-956419-1-8
Sridevi P, 2022, A Study On Paradigm Shift in Education at Higher Secodary Level During ‘Covid-19’ Pandemic, Human Resource Strategies: Paradigm Shift in the Globalised Scenario,V.V.Vanniaperumal College for Women, Virudhunagar, ISBN:978-81-956419-2-5
Courses taught at UG level
Financial Accounting - II
Santhaiyiyal
Business Statistics
Business Communication
Partnership Accounting
Corporate Accounting
Business Legislation
Entrepreneurship Development
Services Marketing
Disaster Management
Financial Management
Secretrial Practice
Courses taught at PG level
Management Accounting