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FACULTY PROFILE

Teachers
Dr. D. JEYA PRIYA
Assistant Professor
Department of Commerce (Professional Accounting)
Academic Qualifications
  •   Ph.D. Commerce
    Year of Passing : 2020

     Madurai Kamaraj University, Madurai

  •   MBA
    Year of Passing : 2014

     Alagappa University, Karaikudi

  •   M.Phil.
    Year of Passing : 1999

     V.V.Vanniaperumal College for women, Virudhunagar

  •   PGDCA
    Year of Passing : 2008

     Alagappa University, Karaikudi

  •   M.Com.
    Year of Passing : 2005

     V.V.Vanniaperumal College for women, Virudhunagar

Eligibility
  • NET
    Year of Passing : 2019

     National Testing Agency

Dr. D. JEYA PRIYA, M.Com., M.Phil., MBA., PGDCA., Ph.D.,
Assistant Professor, Department of Commerce (Professional Accounting)
jeyapriya@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 9 years, 10 months
Research Area
Women Entrepreneurship and Services Marketing
Research Projects
Services Marketing: A Study with Special Reference to Cellular Phone Services in Virudhunagar District
Chapters published
Attitude of Consumers towards DTH services in Virudhunagar, Innovative Practices in Functional Management, 978-93-81723-47-0, Oct 2015, V.H.N.S.N College
Attitude of the Women Entrepreneurs Towards Effectiveness of Advertisement in Business, Women Entrepreneurship in Comprehensive Environment- A Paradigm Shift in Indian Context, 2018, Department of Commerce, V.V.Vanniaperumal College for Women, Virudhunagar
E-Marketing: A Way to Green Economy, International conference on Futuristic Vision in Functional management for global green economy, 978-81-935892-6-7, August 2019, V.V.Vanniaperumal College for Women, Virudhunagar
Attitude of Customers Towards Technological Banking Services, Digi Transformation : A Strategic Resurgence of Pandemic For Indian Banks, 978-81-956419-1-8, September 2021, V.V.Vanniaperumal College for Women, Virudhunagar
A Study On Stress Management Among IT Professionals, Human Resource Strategies: Paradigm Shift in the Globalised Scenario, 978-81-956419-2-5,February 2022, V.V.Vanniaperumal College for Women, Virudhunagar
Journal Publication
Jeya priya, D. & Dr.A.Rama.(2017). Attitude of Consumers Towards Usage of Cellular Phone Services, International Multidisciplinary Innovative Research Journal – An International refereed e-journal,Vol. II(1), September 2017, ISSN: 2456-4613
Jeya priya, D. & Dr.A.Rama.(2017). Consumer’s Perception Towards Cellular Phone Services in Virudhunagar District, Suraj Punj Journal of Multidisciplinary Research, Vol. 8, Issue 12, December 2018, ISSN: 2394-2886
Jeya priya, D. & Dr.A.Rama.(2017). Attitude of Mobile Banking Users Towards Mobile Banking Services, International Journal MASIVJ,Vol. 4, Issue 1, September 2018, ISSN: 2454-4558
Jeya priya D and Premila J (2023), Cost control Techniques of Medium Scale Units in Virudhunagar District. South India Journal of Social Sciences, UGC Care Approved, Group I, Bi-Annual Journal, January – June 2023, ISSN: 0972-8945
Paper Presentation
Jeya priya, 2005, Lending Towards Rural Development, Sri. S. Ramasamy Naidu Memorial College, Sattur
Jeya priya, 2006, Development of Banking Technology in India, Seminar on Banking and Finance, Sri Kaliswari College, Sivakasi
Jeya priya, 2006, Different phases of Women Entrepreneurship – A Comparative study in Virudhunagar,International Conference on Global Business and Policy Modelling, Adaikalamatha Institute of Management, Vallam, Thanjavur
Jeya priya, 2006, Women Entrepreneurial development – Retrospect and prospect, All India conference of KAAS, Scott Christian College, Nagercoil
Jeya priya, 2014, Marketing mix in Beauty Parlour services, Ayya Nadar Janaki Ammal college, Sivakasi
Jeya priya, 2017, Services Marketing: A Study with Reference to Online Services through Cellular Phones, MorappurKongu College of Arts and Science, Morappur
Jeya priya, 2018, Attitude of the Women Entrepreneurs Towards Effectiveness of the Advertisement in Business,V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-93582-0-5
Jeya priya, 2018, Attitude of Mobile Banking Users towards Mobile Banking Services, Madurai SivakasiNadars Pioneer Meenakshi Women’s College, Madurai, ISSN: 2454-4558
Jeya priya, 2019, Cellular Phone Services – A Way to Digital India, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN: 978-81-93582-3-6
Jeya priya, 2019, E-Marketing: A Way to Green Economy, V.V.Vanniaperumal College for Women, Virudhunagar. ISBN: 978-81-35892-7
Jeya priya, 2020, Servqual analysis of Perception of Cellular phone users, Spectrum Skills Yard, Coimbatore
Jeya priya, 2020, E-Banking: Trends and challenges in Digital Era, Spectrum Skills Yard and city academy, Coimbatore
Jeya priya, 2021, A Study on customers opinion towards ICT services in Banks, Government Arts and Science College, Sivakasi
Jeya priya, 2021, Attitude of Customers Towards Technological Banking Services, V.V.Vanniaperumal College for Women, Virudhunagar
Jeya priya, 2022, A Study On Stress Management Among IT Professionals, V.V.Vanniaperumal College for Women, Virudhunagar
Jeya priya, 2022, Opinion of customers towards usage of Smart phone services , 2nd International Research Conference on "Recent Developments and Innovations in Social Sciences, Arts and Humanities, V.V.Vanniaperumal College for Women, Virudhunagar
Jeya priya D, 2023, Cost Control Techniques of Medium Scale Units In Virudhunagar District, Dynamics of Cost Excellence, Department of Commerce (Professional Accounting) V.V.Vanniaperumal College for Women, Virudhunagar, National Level
Jeya priya D, 2023, Customer Satisfaction Towards Usage of Smart Watches, Emerging Issues In Service Sectors, Department of Commerce , Government Arts and Science College, Sivakasi, National Level
Courses taught at UG level
Financial Accounting -I &II
Company Accounts I &II
Business Statistics
Cost and Management Accounting
Business communication
C, Visual Basic
Strategic Management
Economics for Finance
Courses taught at PG level
Business Statistics
Financial Markets
Awards / Recognitions / Achievements
Rotary Club of Virudhunagar, Kamarajar Award