Madurai Kamaraj University, Madurai
Virudhunagar Hindu Nadars Senthikumara Nadar College, Virudhunagar
Alagappa University, Karaikudi
Virudhunagar Hindu Nadars Senthikumara Nadar College, Virudhunagar
Bharathiar University, Coimbatore
University Grant Commission
Mother Teresa Women’s University, Kodaikanal
University Grant Commission
| saritha@vvvcollege.org |
| | Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 10 years, 10 months |
| | Services Marketing |
| | Customer Relationship Management – A Tool for customer Retention with Special Reference to Private Life Insurance Companies, UGC Minor Research Project, 2013-2015 |
| | Dimensional Development of Marketing From Direct to Digital, Recent Trends in Marketing Management, 978-81-945156-4-7, 2020, ESN Publications |
| | Neelamegam, R. & Saritha, P.(2013). Performance of Path Analysis for Customer satisfaction with the Services of LIC branch, Virudhunagar, College Sadhana,Vol 6, No:1, pp. 832-834, ISSN:0974-6838 |
| | Neelamegam, R. & Saritha, P.(2013). Prediction of LIC Customer Satisfaction in Virudhunagar Branch, Multidisciplinary Research Journal of VVV College, pp.94-96, ISSN :2347-3967 |
| | Saritha, P.(2016). Attitude of Customers Towards CRM Factors in Private Life Insurance Companies, International Journal of Applied Management Research,Vol.8, Issue 1, No.1,pp. 39-41, ISSN: 0974 8709 |
| | Rama, A. & Saritha, P.(2016). Awareness of College Students Towards Bharati Airtel Open Network, College Sadhana,Vol. 9, No:1(A), pp. 88-91 ISSN:0974-6838 |
| | Neelamegam, R. & Saritha, P.(2016). E-CRM in Life Insurance Corporation of India, College Sadhana, Vol 9 No:1(A), pp. 88-91, ISSN:0974-6838 |
| | Saritha,P.(2016). Servqual Analysis: An Assessment of Customer Perception in Life Insurance Corporation of India, International Multidisciplinary Innovative Research Journal- An International refereed e-journal of Literary Explorations, IMIRJ, 1(1), ISSN: 2456-4613 |
| | Rama, A. & Saritha, P.(2017).Communication via Internet – A Study among Post Graduate Students,International Multidisciplinary Innovative Research Journal- An International refereed e-journal of Literary Explorations, IMIRJ, II(1), ISSN: 2456-4613 |
| | Saritha, P.& Aishwariya, R.(2018). E-learning: A Study on NPTEL Course among College Students with Reference to Virudhunagar District, Business Plus,Vol. 1, pp.91-96, ISSN: 0975-9336 |
| | Rama, A. & Saritha, P.(2018).Cashless Bank Transactions in Empowering Digital India, An International Journal MASIV,Vol.4, No:1, pp. 59-63, ISSN :2454-4558 |
| | Rama, A. & Saritha, P. (2018). Efficacious Exploit of Internet by Students,Suraj Punj Journal for Multidisciplinary Research, Vol.8, Issue 12, pp.308-316, ISSN:2394-2886 |
| | Rama, A. & Saritha, P. (2018). Attitude of Teenagers towards Online Buying Through Social Media, TSM Business Review International Journal of Management, Vol. 6, No. 2, pp.1-7, ISSN 2348-3784 |
| | Rama, A. & Saritha, P.(2019). Customer Retention Scenario in Private Life Insurance Services’ in The Journal of Insurance Institute of India, Vol. VI, Issue No. III, pp. 44-52 |
| | Saritha, P. & Aruna, M.(2019). A Study on Purchasing Behaviour of Consumers Towards the Patanjali Product in Virudhunagar District, Tamilnadu in International Multidisciplinary Innovative Research Journal- An International refereed e-journal of Literary Explorations, ISSN: 2456-4613, IMIRJ, III(2) |
| | Saritha, P. & Abinaya, M.(2019). Impact of Social Media Among Arts and Science College Students in Virudhunagar, Tamilnadu in International Multidisciplinary Innovative Research Journal - An International refereed e-journal of Literary Explorations, ISSN: 2456-4613, IMIRJ, III(2), 2019 |
| | Rama, A. & Saritha, P.(2019). Digital Usage of Social Media Among Students for Sustainable Development in The International Journal of Analytical and Experimental Modal Analysis, ISSN: 0886-9367, Volume XI, Issue IX, pp.391-400 |
| | Rama, A. & Saritha, P. (2020). Habitude of Customers towards e-banking Services – An Analytical Study’ in Alochana Chakra, ISSN:2231-3990, Volume IX, Issue VIII, pp.1412-1421 |
| | Saritha, P. Ajitha, K. & Dharshini, K.(2023). Cost Reduction Strategy: A Study With Reference to Dressmakers in Virudhunagar in South India Journal of Social Sciences, ISSN: 0972 – 8945, Vol. XXI, No.19, January – June 2023 |
| | Saritha, P. 2015, E-CRM in Life Insurance Corporation of India, Strategies for Sustainable Growth of E-Commerce, V.H.N.S.N. College, Virudhunagar |
| | Saritha, P. 2016, Determinants of Human Resource Management in Hatsun Agro Products Limited in Madurai, Emerging Trends in Global Business, Nehru Memorial College, Puthanampatti |
| | Saritha, P. 2016, Awareness of College Students Towards Bharati Airtel Open Network, Make in India- Initiatives, Ideas and Challenges, V.H.N.S.N.College, Virudhunagar |
| | Saritha, P. 2016, Techno- friendly Curriculum to Spur Employability, The Role of National Skills Qualifications Framework (NSQF) in Designing the Curriculum, V.H.N.S.N.College, Virudhunagar, ISBN:978-93-81723-59-3 |
| | Saritha, P. 2017, Online Buying: A Promotional Craze for Teenagers, Innovative Marketing Strategies for Business Growth,Morappur Kongu College of Arts and Science, Morappur |
| | Saritha, P. 2017, E-learning: A Study on NPTEL Course among College Students with Reference to Virudhunagar District, Emerging Trends in Management Practices in the Globalised Era, Sri Kaliswari Institute of Technology, Sivakasi |
| | Saritha, P. 2018, A Study on The Futuristic Vision of To-Be-Entrepreneurs, Women Entrepreneurship in Comprehensive Environment- A Paradigm Shift in Indian Context, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN : 978-81-935892-0-5 |
| | Saritha, P. 2018, Cashless Bank Transactions in Empowering Digital India, Emerging Trends in Banking Sectors, Madurai Sivakasi Nadars Pioneer Meenakshi Women’s College, Poovanthi |
| | Saritha, P. 2019, Awareness among College Students in Virudhunagar towards the Digital India Initiatives in Higher Education,Trajectory of Transformation in Rural Indian Youth: from Techno-illiterates to Technocrats for Actualising Skill India, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN : 978-81-935892-3-6 |
| | Saritha, P. 2019, Digital Usage of Social Media among Students for Sustainable Development, Futuristic Vision in Functional Management for Global Green Economy, V.V.Vanniaperumal College for Women, Virudhunagar |
| | Saritha, P. 2020, Role of ICT in Education across the Globe, Changing Dynamics Around the Globe, Sun Beam Women’s College, Varuna |
| | Saritha, P. 2020, Surfing Internet and Scoring Grades among Arts College Students, International Multidisciplinary E-Conference on Sustainable Practices in Global Business & Safety for Excellence, Spectrum Skills Yard and Global Society of HSE Professionals |
| | Saritha, P. 2021, Bank Mergers in India – From Past to Present, Ever Growing Challenges in the Banking Sector, Government Arts And Science College, Sivakasi |
| | Saritha, P. 2021, A Study on Digital Wrongdoings and Security Measures in Banks, DIGI Transformation : A Strategic Resurgence of Pandemic for Indian Banks, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN:978-81-956419-1-8 |
| | Saritha, P. 2022, Stress Management among School Teachers in Virudhunagar District – A Micro Level Study, Human Resource Strategies : Paradigm Shift in the Globalised Scenario,V.V.Vanniaperumal College for Women, Virudhunagar, ISBN :978-81-956419-2-5 |
| | Saritha, P. 2022, Role of Human Resource Management in Moulding the Associates in Bosch Global Software Technologies – A Case study Analysis, Human Resource Strategies : Paradigm Shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN :978-81-956419-2-5 |
| | Saritha, P. 2022, A Study on Tele Law in Settlement of Legal Disputes – Reaching the Unreached, Designing Samples and Deciding Statistical Tools for Social Science Research,V.V.Vanniaperumal College for Women, Virudhunagar |
| | Saritha, P. 2022, Designing Sampling Strategies for Social Science Research in a Two Day National Seminar on Designing Samples and Deciding Statistical Tools for Social Science Research, Sri Kaliswari Colelge, Sivakasi |
| | Saritha, P. 2023, Cost Reduction Strategy: A Study With Reference To Dressmakers in Virudhunagar, Dynamics of Cost Excellence, V.V.Vanniaperumal College for Women, Virudhunagar |
| | Saritha, P. 2023, A Study on Cost Reduction Strategies in Advertisement, V.V.Vanniaperumal College for Women, Virudhunagar |
| | Income Tax Law & Practice - I |
| | Income Tax Law & Practice - II |
| | Elements of Company Organisation |
| | Human Resource Management |
| | Soft Skills Development |
| | Business Mathematics |
| | Banking Theory Law & Practice |
| | Business Statistics |
| | Tally Lab |
| | Ms Office Practicals |
| | Principles of Insurance |
| | Direct Taxes - Principles & Procedures |
| | Taxation Concepts and Assessment |
| | Accounting Software Tally ERP.9 with GST |
| | Organisational Behaviour |
| | Tax Assessment and Planning |
| | Insurance Institute of India, Madurai |
| | Alumnae, Board of Studies of the Department of Commerce, Lady Doak College, Madurai on 31.10.2019 |
| | Cash prize of Rs. 2,000/- for Essay Writing Competition conducted by Madurai Institute of India on 19.06.2018 |
| | Honorarium of Rs. 1,000 /-from Insurance Institute of India for publishing a research paper in 2019 |
| | Excellence in Commerce award from Environmental Advisory for Sustainable Trust on 24.04.2022 |
| | Guest Lecture on Research in SPSS in Virudhungar Hindu Nadars Senthikumara Nadar College, Virudhunagar on 06.08.2013 |
| | Guest Lecture on Hands on Training- SPSS in V.V.Vanniaperumal College for Women, Virudhunagar on 04.08.2016, 11.08.2016 and 02.08.2016 |
| | Guest Lecture on SPSS Tools in V.V.Vannniaperumal College for Women, Virudhunagar on 09.12.2021 |
| | Handled classes on SPSS Tools in for the students of The Standard Fireworks Rajaratnam College For Women, Sivakasi on 15.07.2019 |
| | Handled classes on Non-Probability Sampling methods for the students of The Standard Fireworks Rajaratnam College for Women, Sivakasi on 25.08.2021 |
| | Trainer on Digital Banking in V.V.Vanniaperumal College for Women, Virudhunagar on 30.08.2022 |
| | Trainer on Research Skill in V.V.Vanniaperumal College for Women,Virudhunagar on 22.09.2022 |
| | Trainer on Research Skill in V.V.Vanniaperumal College for Women,Virudhunagar on 22.09.2022 |
| | Guest lecture on ‘Accounting Software for Higher Education Institutions Run by Trust’ in V.V.Vanniaperumal College for Women, Virudhunagar from 21.02.2022 to 26.02.2022 |
| | Guest lecture on ‘Employability Skills’ in Sri Kaliswari College, Sivakasi on 14.03.2022 |
